《中国500最具价值品牌》排行详细名单 《中国500最具价值品牌》评估报告

Prof Mundell, Ladies and Gentlemen,

Good afternoon!

First I would like to congratulate the opening of the World Brand Summit.

I am very honored to make a speech here on behalf of the World Economic Forum, and I am also happy to have the chance to share this excellent opportunity with the economists, experts and executives of the fields.

The World Brand Summit and China Brand Program are organized by World brand Lab associated with the World Economic Forum. As one of the most influential institutes in evaluating global brand, World Brand Lab has enjoyed a good reputation by its great achievement in international brand research. For WBL, the serious research spirits, unique brand research methods and innovative to success are the keys.

China’s 500 Most Valuable Brands, which will be released at the summit, is the product of World Brand Lab after half year’s investigation, research and analysis. This product reflects the competition of the existing China’s Brands and is a good reference for China’s enterprises to make a strategy of building world-class brands. The World Brand Summit will be a landmark of China Brands’ development.

The World Economic Forum will support the cooperation with World Brand Lab and keep supporting the China Brands’ development. I believe more and more famous brands will be created in China and the brand market in China will have a great future.

Again, my congratulations to the summit, thank you every much.

尊敬的蒙代尔教授，女士们，先生们：

　　下午好。

　　我很高兴今天能够代表世界经济论坛参加本次世界品牌大会，并与在座的专家学者、企业精英们进行交流。

　　世界品牌大会和中国品牌价值评估活动（China Brand Program）是由世界品牌实验室和世界经济论坛联合主办的，作为全球五大品牌评估机构之一，世界品牌实验室本着认真严谨的研究精神，以其独有的品牌研究方法和不断创新的理念，在品牌研究领域取得了卓越的成就，已经在国际品牌研究领域享有非常高的声誉。

　　本次世界品牌大会发布的《中国500最具价值品牌》是世界品牌实验室经过长达半年的精心调查、研究、分析的成果，全面反映了中国品牌竞争现状，在分析中国本土品牌和世界级品牌的差距的基础上，为中国企业实施世界级品牌战略提供参考。我相信，本次品牌大会必将成为中国品牌发展过程中具有里程碑意义的一件大事，在中国品牌发展历史上写下浓墨重彩的一笔。

　　世界经济论坛将继续关注中国品牌的建设，进一步加强和世界品牌实验室的合作，致力与中国品牌价值的提升。我相信，在世界品牌实验室和世界经济论坛以及在座企业的共同努力下，中国的品牌发展必将取得更大的成就，中国必将创造出更多的世界级品牌。

　　最后预祝大会圆满成功。

　　谢谢大家。